Digital brands need to integrate customer engagement solutions that meet these rapidly-evolving commercial channels. They also need strategies that can help them adapt to fluctuating lifestyle changes and the massive cultural shift towards digitally-integrated marketplaces.
Our Digital Commerce and Marketing Solutions
Offering customers the same experience in different ways
Purchasing shoes used to be an arduous task. One person took your request and handed it to another person. They went in the back and looked for your size. If they had it, and they wouldn’t know until they looked, they came back to you. You then gave it to a different person behind the counter. They took your money, gave your change and waited for your receipt to print. Every single step in this customer journey has been transformed by digital commerce.
The modern customer expects quick, seamless and intuitive experiences every time they engage with your brand. What’s more, they expect this experience to be consistent across each of your touchpoints including your website, your mobile site and even your bricks and mortar store. Whether it’s B2B or B2C, most companies lack the capabilities to deliver this required level of customer engagement. However, if they are to survive and then grow, B2C and B2B enterprises must enhance their customer experience and deepen their level of omnichannel customer engagement. We help them do just that.
Helping you innovate, transform and grow your offering
The thinking, strategy and management behind your marketing
Marketing used to be a monologue. It was a one-way conversation. Brands talked and hoped that consumers listened. As for the consumers themselves, they never talked. However, one of the biggest bi-products of the digital revolution is the new power that people have. With a new-found voice online and through their many devices, marketing has had to become a two-way dialogue.
As a result, marketing has shifted from traditional campaign-based marketing. Marketing is now interactive, triggered by customers’ behaviors and preferences. Empowered by their new voice, customers expect unique, compelling and rich experiences through responsive digital offerings. They demand a high level of quality personalization and, most importantly, a consistent experience across each device, every time. We can help you meet these demands with strategic, omnichannel solutions for both your UX design and your content managment
Product Information Management and Master Data Management
Integrating management solutions that maximize growth
It obviously goes without saying that whatever business you’re in, projects must be delivered successfully, on time and within the proposed budget. While it’s obvious, it’s not easy. You need to adopt a world-class approach to your Product Information Management (PIM) and Master Data Management (MDM) journey.
Your digital operations can be greatly enhanced by integrating high-quality PIM/MDM systems. However, systems are not enough on their own. They require best-practice applications to be applied across your entire deployment lifecycle. When you have the right technology and the right culture, you’re right on course for high growth outcomes.
Delivering personalized, engaging and consistent digital shopping experiences
The appeal, popularity and prominence of online shopping is increasing at break-neck speed. As a result, customers now expect and demand personalized, engaging and consistent digital shopping experiences. Great brands offer that to them.
Whatever business you’re in, if you have an online commerce portal, you must build extraordinary commerce experiences. To do this, you must first adopt a culture of continuous innovation within your brand. Then, you must consider every customer touchpoint along their journey. We can help you with each of these points.
Profiting from the ultimate business portal
E-commerce has been one of the biggest, most inclusive benefits of the internet age. It is the ultimate portable business venture, available to all. If you go to any country in the world, you see entrepreneurship everywhere. E-commerce solutions are allowing savvy entrepreneurs to launch global internet businesses. It allows them to establish these businesses right from their own homes and make them available to any region across the globe.
However, great E-commerce solutions require strong strategies that deliver high-quality and cost-effective results. What’s more, these solutions then need continuously-evolving delivery models to make them truly effective amongst an ever-changing consumer landscape. When brands around the world want to do this, we’re their vendor of choice.
Fresh, new ideas
& bold moves
Go to Market with us
Our Digital Marketing Approach
What are your customers looking for online and what are your competitors ranking for? What keywords have the highest purchase intent and what channels are driving the highest conversion rates? Our extensive research phase uncovers answers to these key questions which lead on to strategy development.
We analyze our findings and develop a strategy to suit your budget, expectations and marketing priorities. Each strategy is unique to your business and can either be single or multi-channeled. Measurement and performance tracking are key to measure success and we advise you on what the right performance or conversion metrics are for your business.
We ensure measurement and tracking are set up before launching into any campaign. Businesses have different sell cycles and customer have different purchase intents. These are factors we consider when staging and deploying your campaigns. We also implement remarketing and retargeting solutions from the start of campaign.
LEARN AND IMPROVE
All our digital marketing campaigns and projects are monitored daily. Our CANI (constant and never-ending improvement) approach ensures your marketing spend is always optimized. Our in-house expertise and proven strategies, together with knowledge on utilizing machine learning and best-practice ensures you're always outperforming your competition.