Optimizely (aka


Optimizely Solutions and Services

Whether you are a B2B or B2C company, Optimizely can help you deliver great experiences for your customers.

We help B2B manufacturers and distributors with online catalogs and digital commerce. We help retailers personalize shopping experiences. We help financial institutions with digital branches and marketing automation. Find out how our content, commerce and marketing solutions can help you!

Why Optimizely ?

Episerver has solid core capabilities for CMS

You can easily manage content and marketing campaigns in one screen. You no longer need to rely on IT to create new experiences.

Optimizely CMS has a number of features that help you automatically work smarter. These include automatic A/B testing, landing pages and content recommendations.

Optimizely makes it easy to combine commerce and content.

If you are looking for a solution that makes it easy to drag and drop content and products on the same page, then Optimizely is the right choice for you.

Optimizely also has all of the features you would expect from a commerce platform, including product and catalog management, payment and checkout.

Optimizely has personalization features that no one else has

We’ve invested a lot in personalization capabilities that make your experiences stand out. Start small with personas or use advanced AI to personalize content or products for every single visitor.

We understand the power of owning your own visitor data. We have built-in tools to automatically capture and analyze data so can quickly optimize experiences.

Optimizely’s cloud service keeps you secure, agile and fully compliant

Our cloud service is designed so you can focus on your business while we take care of the rest. You get 365/24/7 monitoring and support and unlimited websites.

We believe you should only pay for what you use, that’s why our cloud service enables you to automatically scale up or down as needed.

Optimizely makes development and integration easy

Optimizely sites are built in ASP.NET MVC, a web application framework developed by Microsoft, or by using our Headless REST API.

Architects and developers can use our extensive set of APIs to make a big impact with a minimum of code.

Optimizely easily integrates with external systems using our Service API. This REST-based API helps you connect systems faster.

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